DÒDÒ. World's first plantain-infused rum born from a prank
Categories
Culture, Community, Commerce
Founder
Tola Alade
Venture Partners
Yemi Alade, Chris Rigby
Services
Ideation Launch Traction Seed Investment
Year Founded
2024
Live Website
DÒDÒ is the world's first plantain infused rum. A premium spirit rooted in West African culture, made for everyone ready to discover what that world tastes like.
It started as an April Fool's prank in 2024. Within hours the comments turned into orders, so we stopped joking and started building. DÒDÒ was not built around plantain. DÒDÒ was born from it.
For those who grew up with plantain on the table, and those who are about to understand why it belongs there.
DÒDÒ is the world's first plantain infused rum. A premium spirit rooted in West African culture, made for everyone ready to discover what that world tastes like.
It started as an April Fool's prank in 2024. Within hours the comments turned into orders, so we stopped joking and started building. DÒDÒ was not built around plantain. DÒDÒ was born from it.
For those who grew up with plantain on the table, and those who are about to understand why it belongs there.
Brand Truth: Where two worlds meet and make something neither could alone.
That is true of the product (rooted in West Africa, distilled in Scotland), true of the founder (Lagos-born, London-built), and true of the people who drink it, who carry two worlds every day and never had a bottle that carried them too.
Brand Personality:
Specific: We speak from the culture, never about it
Confident: There is nothing else like this. There never has been.
Warm: A great host makes everyone feel expected and wanted
Concise: The fewest words that carry the most meaning
Proud: Of the prank, the founder's journey, the culture, and the bottle
Brand Truth: Where two worlds meet and make something neither could alone.
That is true of the product (rooted in West Africa, distilled in Scotland), true of the founder (Lagos-born, London-built), and true of the people who drink it, who carry two worlds every day and never had a bottle that carried them too.
Brand Personality:
Specific: We speak from the culture, never about it
Confident: There is nothing else like this. There never has been.
Warm: A great host makes everyone feel expected and wanted
Concise: The fewest words that carry the most meaning
Proud: Of the prank, the founder's journey, the culture, and the bottle
Our positioning
For those who grew up with plantain on the table, and those who are about to understand why it belongs there, DÒDÒ is the original premium spirit rooted in African culture.
Premium here means quality you can taste and care you can feel. It never means a velvet rope. Pull up. There is always room.
Our Promise: The Spirit of Enjoyment.
Our positioning
For those who grew up with plantain on the table, and those who are about to understand why it belongs there, DÒDÒ is the original premium spirit rooted in African culture.
Premium here means quality you can taste and care you can feel. It never means a velvet rope. Pull up. There is always room.
Our Promise: The Spirit of Enjoyment.
Other Ventures
