Founded and led by Tola Alade, Marmalade™ is a culture-first venture studio building iconic brands and products with a distinct African flavour that redefine global perceptions. From vibrant cultural communities to category-defying spirits, we're creating tomorrow's iconic brands — today.
Tola Alade, Founder & CEO
Belief
We believe Africa's culture and stories are its most valuable assets.
Hurdle
We believe having new African perspectives in the mainstream will change the continent's image for the better. But this can only happen if Africa's culture, stories, and ideas can be brought to life for both African and global audiences.
Mission
We are on a mission to build a new mainstream audience shaped by Africa's culture, stories and emerging brands.
Art Direction
Artificial Intelligence
Brand Strategy
Community-Building
Creative Direction
E-commerce
Experiential
Fundraising
Graphic Design
Go-To-Market
Motion Graphics
Naming
Packaging
Print
Video
Visual Identity
Web Design
Web Development
3D
Stewardship.
Taking care of what's been entrusted: people, community, resources, reputation. Playing the long game, not extracting.
Playfulness.
Creativity, levity, cultural joy. Not taking yourself so seriously that you lose the thing that makes the work alive.
Integrity.
Doing what you said. Saying what you mean. Being the same person in the room and out of it.
Craft.
Quality that respects the audience. Not shipping things that embarrass the standard.
Empathy.
Seeing the person behind the transaction. Building with people, not just for them.
Alessandra Cabra
Co-Founder + Strategy Director, Orange by Marmalade
Omotola Saba
Content Manager, Marmalade Collective
Chris Rigby
Strategic Advisor, DÒDÒ
